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#BBC NEWS HEADLINES FOR TODAY FULL#
Full Reportįull eyetracking report on how users read on the web is available for download. Visit the site daily for a week and try to apply some of the BBC editors' discipline to your own headlines. Whatever the reason, BBC News headlines are almost always written to the highest Web usability standards. Text on pre-HD televisions had horrible resolution and only allowed for a minute word count (somewhat like mobile). In a spoken medium, each word is gone as soon as it's uttered, so convoluted exposition confuses even more than it does in print.Ĭeefax (one of the longest-surviving videotext services) also helped instill conciseness in BBC's journalists until it was closed in 2012. So why is the BBC so good when most others are so bad? Maybe it's in the BBC's blood: The news organization originated as a radio station, where word count is at a premium and you must communicate clearly to immediately grab listeners. To research such facts, people would typically start by searching for articles about the missile strike, and then scan one or two to get the numbers. But in this particular headline, the word works as well as the numeral because users aren't likely to be scanning the front page for data about the specific number of militants killed.
That information isn't something people need to know at the headline-scanning stage an exception would be if a famous person or controversial source had claimed responsibility for the missile strike, in which case the attribution might be a reason for users to click.Īlso, using "4" might be better than using "four" given the general guideline to prefer numerals for online writing. To save space, the headline's writer might have deferred the attribution to the unnamed "officials" to the article itself. Readers would certainly know what happened, and would even get the general picture after the first 4 words. One breaking story, for example, had the following headline: "Suspected US missile strike kills four militants in tribal region in north-west Pakistan, officials say."
The site's top news headlines warrant a few additional keystrokes. You'll click through to exactly those news items you want to read. Even better, each gives you a very good idea of what you'll get if you do click and lets you judge - with a high degree of confidence - whether you'll be interested in the full article. I'm rarely that concise.Įach headline conveys the gist of the story on its own, without requiring you to click. The amount of meaning they squeezed into this brief space is incredible: every word works hard for its living. The average headline consumed a mere 5 words and 34 characters.
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